Accor hits 45,000 keys under extended stay portfolio
Accor says it has even more extended stay properties in the pipeline, including fresh locations for Novotel Living as well as a number of high-end serviced flat projects in Riyadh, like the 250-key Sofitel Serviced Residences Riyadh.
Some other recent launches include Pullman Living Dongguan Forum in China, while Accor’s flagship “aparthotel” company Adagio celebrated its 15th birthday in 2023 with the launching of 11 brand-new properties around five continents.
“With new traveling behaviors holding and even more people seeking out much longer stays, Accor has remained to do what we do most ideal– lead the markets where we have immersed origins, solid connections and an effective visibility– including Europe, the Middle East and Asia Pacific,” states Jean-Jacques Morin, Accor sub chief executive officer and premium, midscale and affordability segment chief executive officer.
“The rise of demand for prolonged stay real estates is a worldwide event, steered by a market change amongst tourists who are making much longer travels, combining company with leisure, and exploring destinations much more fully,” states Morin.
Global hospitality group Accor now has 45,000 keys across greater than 380 estates and 14 brand names under its prolonged hold profile, includes serviced apartments and exclusive rental properties. In an Oct 24 news release, the team says it is now the global’s largest player outside of the US in this classification, backed by a high concentration of real estates throughout Europe and Asia.
Accor’s growth in the long-term stay segment has been strengthened by new openings for its Novotel Living label, an expansion of midscale resort brand Novotel. Recent growths for Novotel Living feature real estates in Bangkok, Saigon and Kazakhstan. In Singapore, the brand opened up Novotel Living Singapore Orchard– a rebrand of the previous 8 on Claymore Serviced Residences– in June 2022.
He includes that Accor has an “unmatched” portfolio of prolonged stay labels to service any type of visitor kind. Other companies under Accor’s lengthy stay profile include Mercure Living, Swissôtel Living and Mövenpick Living. It additionally provides extensive remain choices via business such as Fairmont, Sofitel, Mondrian, Hyde and The Sebel. Furthermore, it has 33,000 exclusive villas, flats, and branded houses operated in rental programs.