Homegrown brand Castlery to unveil new flagship store at Liat Towers


“Being the very first neighborhood furniture pieces brand name to set up in Liat Towers is a significant and also meaningful event for us. It is a physical sign of our expansion ambitions as well as reflects our unwavering dedication to keeping real to our sources, “claims Castlery co-founder Declan Ee.

“Castlery has created a clear strategy to achieve this desire while preserving a strong Singapore base,” says Jeffrey Siow, handling supervisor as well as chief executive officer of EnterpriseSG. At the moment, worldwide orders make up over 80% of Castlery’s overall earnings.

Since signing up with the Venture Singapore’s (EnterpriseSG) scale-up program in November 2019, Castlery has actually seen a six-fold surge in revenue, releasing showrooms in approximately 50 cities in the US and increasing operations in Australia.

“The government will recognize and partner extra firms like Castlery to establish the future generation of Singapore Global Enterprises as the future engine of growth for our economy,” includes Siow. As part of its international progress technique, the brand also prepares to employ 100 more employees over the upcoming year to load supply chain, marketing and also visual merchandising jobs.

Native furniture brand Castlery plans to release a brand-new flagship store at Liat Towers in the 3rd quarter. Amounting to 24,000 sq ft throughout two levels, it is going to be the business’s largest showroom to period and will present a boosted store experience that suits Castlery’s online-to-offline buying experience. Situated in the heart of Orchard Road, Liat Towers is likewise home to international brands like Hermes, a French luxury fashion house as well as Swiss high-end watch maker Audemars Piguet.

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What had begun as a four-man group in Ubi in 2013 has grown as a digital brand and also a disruptor in the typical furniture pieces company market. Castlery’s collection of furniture presently partakes 300,000 homes around the world.


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